"Grain must be intentional, intentional will be auspicious", Jing embroidery across thousands of years, more bright and dazzling。Recently, the School of Management and Economics/School of Economics and Management of Beijing Institute of Technology opened the "Intangible Cultural Heritage Week" and held a series of activities to "Light up the charm of intangible cultural heritage"。The event invited Chen Fanggang, the fifth generation inheritor of Wu's intangible cultural heritage project, to appear at the first Academy Community Cultural Festival of Beijing Institute of Technology with intangible cultural heritage, bringing the story of Jingxiu and Jingxiu to the campus and lighting up the charm of intangible cultural heritage on the point of the needle。

Traditional costumes, imperial fans, and pictures of imperial embroidery, these non-legacy countries bring a spectacular visual feast of imperial embroidery products, and students also have the opportunity to experience the charm of imperial embroidery by hand。Prosperous Tang, prosperous melon prosper, Xinglin Chunyan......Chen Fanggang is very familiar with each piece of work, opening a vivid class of Beijing embroidery inheritance, which will fade the heavy history of Beijing embroidery, remove the obscure professional, and show it in front of the students in a "down-to-earth" way。"Before, I only knew that China's intangible cultural heritage is rich, but now I understand their charm carefully, and the feeling of pride arises."Economics and management students sighed。

"I hope that agricultural areas will become scenic spots, products will become commodities, rural areas will become parks, private houses will become guest rooms, labor will become sports, and everyone's life will become better and better.。This is Chen Fanggang's hope for rural construction when he visited the Central Radio and Television Group's "Two Sessions" special program in 2021。After more than two years, Chen Fanggang has led the countryside out of a "revitalization road"。Chen Fanggang talked about the entrepreneurial road of college students returning home in the lecture of "Lighting up the charm of intangible cultural Heritage" series of activities。"Inheriting intangible cultural heritage is not easy，It is even more difficult to inherit the intangible cultural heritage with the whole village，Listen to the story of teacher Chen feel excited!"We will protect, pass on and make good use of intangible cultural heritage，Let the traditional culture in the historical inheritance at the same time，It also contributes to the development of the new era，Let the intangible cultural heritage truly enter the "soil"，Let the local feelings send out the strong voice of The Times。

"Inheriting intangible cultural heritage, telling Chinese stories well, and promoting excellent traditional Chinese culture are vivid practices for economic and management students to practice the 'red education Road'.。The First Party Branch of Undergraduate students of the School of Management and Economics will carry out a series of "Red 1+1" co-construction activities with the Party branch of Nandangmei Village, Baihe Town, Tang County, to inherit intangible cultural heritage and help rural revitalization。Peng Mingxue, deputy Party secretary and vice president of the School of Management and Economics, said。

"Lighting up the Charm of intangible cultural Heritage" series of activities from the "First Beijing International Intangible Cultural Heritage Week" as a starting point, with the story of intangible cultural heritage Beijing embroidery as a starting point, invited celebrities into the academy, led the students to appreciate the beauty of tradition, and lit up the charm of intangible cultural heritage in their own practice。Five children at the same time，Aesthetic education is necessary，next，The School of Management and Economics/School of Economics and Management of Beijing Institute of Technology will continue to adhere to the fundamental task of promoting morality and cultivating people，Adhering to "knowledgeable, proficient in economic management，Independent thinking and good communication skills，Be positive and work as a team，Global vision, responsibility "concept of education，Build a unique economic and management characteristics of the "three full education" work system，Promote the all-round development of students' moral, intellectual, physical, American and labor。